CRE Fuel

Dashboard

Three questions, answered the moment you land.

Where you start every morning. It stacks into three zones, top to bottom — am I winning, what do I do right now, and where am I drifting. Work them in order and you never stare at a blank screen. To show you the ropes, we've pre-loaded a few example properties and closed deals, so there are already some dollars on the board. Everything is labeled (Example); whenever you want them gone, just ask AI Fuel to "remove the examples" and it clears them out for you.

4
Search people, companies, properties, deals…
1

On pace this month. Two more offers out this week and you're ahead.

Customize
Seller leads
6/ 10
on pace
True offers
2/ 4
behind
Offers accepted
1/ 2
on pace
Sales closed
1/ 2
behind
2
What should I do right now?3 to work
Maria AlvarezCall due
Greenway — replyFresh
Send LOI to sellerTask
3
Where am I drifting?3 drifting
AllWaitingYou oweGoing cold
Maria — text, 2d ago
7th St — follow up overdue
Camelback deal — 12d cold
  1. 1

    Am I winning?Up top, a plain-English read on your month — "on pace" or "behind" in one sentence — over a row of cards for the numbers that matter: seller leads, offers out, offers accepted, and closes. Each shows where you are, your goal, and a pace bar that turns green when you're ahead. Tap any card to jump straight into that list and go work it. Hit ⚙ Customize to swap in whatever moves your needle — Buyer Book, open pipeline, dials, whatever you track.

  2. 2

    What should I do right now?Your one work queue — calls due, tasks, anything urgent, and fresh replies, all ranked into a single list with a count of how many to work. This is the hero: it replaces hunting across separate call and task lists.

  3. 3

    Where am I drifting?One board of already-slipped balls, color-filtered: 🔴 Waiting (someone's owed a reply), 🟠 You owe (your next move is overdue), 🔵 Going cold (a deal or relationship cooling off). Tap a filter to focus. Nothing falls through.

  4. 4

    Search anything, from anywhereTop-left of every page, above the three zones: one search box that looks across ALL of it at once — people, companies, property addresses, deals. Type a few letters of a name and go straight there. You never have to be on the right page first, and you never have to remember which section a thing lives in.

Review

Zoom out and see the whole machine.

Open it from the rail whenever you want the deeper read. It's your gut-check — the numbers that tell you whether the business is healthy, one card at a time.

1
Deal Funnel
Leads
Qualified
Touring
Closing
2
Team Dialing
3
Calls this week
Connected
Voicemail
No answer
4
Campaigns
Spring sellers42%
Industrial buyers42%
5
Pipeline Snapshot
8
Sellers
12
Buyers
5
Tenants
  1. 1

    Deal FunnelWhere deals are flowing and where they're getting stuck, stage by stage.

  2. 2

    Team DialingDial activity across you and the team, if you dial through Mojo.

  3. 3

    Calls this weekHow your calls actually went — outcomes, not just counts.

  4. 4

    CampaignsHow your outreach campaigns are landing.

  5. 5

    Pipeline SnapshotEvery pipeline by stage, so you can see what's where at a glance.

Contacts

Your whole book, instantly searchable.

Every contact you have, in one searchable book. Search ranks by first name — because that's how you actually remember people.

Search contacts…
Aaron Reyes
Aaron Smith
Abby Tran
  1. 1

    How you use itHit search at the top from anywhere. Open a contact to see everything in one place: calls, emails, tasks, and the deals they're in.

  2. 2

    Filter by almost anythingThe filter rail down the side is the part most people miss. Slice your book by tag, contact type, city, asset class, buyer tier, last-touched, the pipeline they're in — stack as many as you like. That's how a 5,000-contact book becomes today's call list: "industrial owners in Tempe I haven't spoken to in six months" is a few clicks, not an afternoon.

  3. 3

    Starter offers vs. true offersNext to a contact's name sit two small chips that track how far you've taken an offer. 🟣 STARTER offer (purple) = a VERBAL offer you gave a seller on a call. 🟠 TRUE offer (orange) = an actual Letter of Intent (LOI) you sent them from a real investor. Click either chip to see the dates you sent them, or add one you forgot. These same two numbers roll up onto your dashboard scorecard.

Tasks

One place for everything you owe.

Every to-do across every contact, gathered into a single list — so nothing lives only in your head.

1
Call back on Camelback offer
Send LOI to seller
Confirm tour — 7th St retail
  1. 1

    How you keep trackWork the list top to bottom and check items off with one tap. Anything you add on a contact shows up here automatically.

Deals

Every open opportunity and every check, one neighborhood.

The whole money side of the business, from a fresh lead to a paid commission.

All deals & leads

Every open opportunity, one row each.

The default Deals view: one row per OPEN opportunity across every pipeline — sellers, buyers, tenants, inquiries. This is your live inflow. A VA drops a lead in here the moment someone shows interest, long before it's a real deal.

All open · 4SellersBuyersTenants
Maria Alvarez$2.4MBuyer
Greenway Holdings$5.1MSeller
Dev Patel12,000 SFTenant
Ken Ortiz$880kBuyer
  1. 1

    One row per opportunity, not per personA contact working two buildings with you shows up twice — once per deal — because they are two different pieces of work. That is the point: this is a list of WORK, not a list of people.

  2. 2

    Filter it down to todaySame filter rail as Contacts: pipeline, stage, value, who owns it, how long it has been sitting. "Buyers over $2M that have not moved in three weeks" is a couple of clicks.

Pipeline

The same deals, as boards you drag.

The identical deals from the list, drawn as columns you drag through stages: New, Active, Under Contract, Closed/Won. Same data, different head — the list is for working, the board is for seeing.

New3
Maria Alvarez
Ken Ortiz
Active2
Greenway Holdings
Under Contract1
Dev Patel
Closed / Won4
7th St Retail
  1. 1

    Drag to move a deal forwardPull a card into the next column and the deal's stage updates everywhere. No form, no save button.

  2. 2

    Your pipelines, your stagesSellers, Buyers, and Tenants are just a starting point. Add your own pipelines and rename the stages to whatever you actually call them.

  3. 3

    Where the money shows upClosed/Won is the column that feeds Commissions. Drop a deal there and it starts asking to be paid.

Commissions

What you are owed, and how the year is going.

The money side — and the part most brokers run in a spreadsheet until it bites them. Two sections, answering two different questions.

Owed to you$45,113 outstanding
7th St RetailSummit Commercial$26,71341 days
Camelback IndustrialColliers$18,40012 days
Production scorecard

GCI

$184k

of $300k

Volume

$12.4M

of $20M

Units

9

of 15

  1. 1

    Owed to you — the check chaseEvery closed deal still waiting on a check, AGED. A payment 41 days late is red and at the top, instead of quietly rotting in an inbox. Snap a photo of a check when it lands and AI reads the amount, the payer, and the deal it belongs to.

  2. 2

    Production scorecard — how the year is goingYour GCI, volume, and units against the goals you set, with a pace bar that says whether you are ahead or behind. Same read as the dashboard, but for the year rather than the month.

Properties

The assets behind your deals, in one book.

Every property you track, on its own — not buried inside each contact's card.

All properties

Every building you track, in one book.

Every property record, browsable on its own — not buried inside whichever contact happens to own it. Search it, filter it, open one to see its owners, the deals attached to it, and everything you have pulled about it.

Filter

Asset class
City
Size
Owner
4820 E Camelback Rd24,000 SFIndustrial
1201 W Jefferson St8,400 SFRetail
900 N Central Ave15,200 SFOffice
  1. 1

    Filter, do not scrollAsset class, city, size, owner, the deal it is tied to. "Industrial, 20-50k SF, southeast valley" is a few clicks — and that is a call list, not a browse.

  2. 2

    Enrich & Back of napkinOpen a property and pull in what public records know: owners, sale history, and size. Then get a quick back-of-napkin value range. Free public sources, nothing extra to buy.

My listings

Everything you are actually selling, at a glance.

Your live listings on one screen. It answers the question you get asked in every meeting and on every seller call: what is on the market, how long has it been there, and who is sniffing around it?

3 live listingsDays on market · Inquiries · Stage
4820 E Camelback Rd12 days7 inqActive
1201 W Jefferson St94 days2 inqStale
900 N Central Ave31 days4 inqUnder LOI
  1. 1

    Days on market, in your faceA listing sitting at 94 days is flagged, because that is the one you owe a seller a phone call about. Nothing quietly goes stale.

  2. 2

    Who has inquiredEvery inquiry lands on the listing, so the buyer pool for a building is one click away instead of scattered across your inbox.

Marketing

Your outreach, running on rails.

Where your repeatable outreach lives, so follow-up keeps happening even when the day gets away from you.

Marketing Blasts

One message, many people, right now.

The fastest thing in Marketing. Pick who gets it, then write it and send by email. A new listing, a price drop, a market note — anything where the same words go to a lot of people today. (Text blasts are coming.)

New blastTo: 412 contacts

Subject

New industrial listing — 24,000 SF on Camelback

Compose emailTemplates

Each person gets their own personalized send

  1. 1

    Pick who — a built-in segment or your own listThe audience is a segment of your contacts: industrial buyers, past clients, everyone who inquired on a building. Pick one and it shows the head count before you write a word.

  2. 2

    The same composer you already knowIt opens the exact email composer you get from your contacts — templates, merge fields, your signature, an optional follow-up sequence. Each person gets an individual, personalized send that lands on their contact card next to their calls and emails.

Drip Sequences

The short chase, on one person.

A few emails over a couple of weeks chasing ONE person who went quiet — the inquiry who never called back, the buyer who ghosted after the tour. Up to five emails, with whatever day-gaps you choose.

A reply stops it automatically — nobody gets chased after they answer.

Day 0 — Following up on your inquiry
Wait 3 days
Day 3 — Did the numbers work?
Wait 5 days
Day 8 — Last note on this one
  1. 1

    A reply stops it deadThe moment they answer, the sequence cancels itself. Nobody gets a "just following up" after they have already replied — which is the thing that makes most brokers too nervous to automate at all.

  2. 2

    Set the gaps yourselfDay 0, day 3, day 8 — or whatever rhythm you like. You write the emails once, and the drip does the remembering.

Campaigns

The long game — months and years.

The nurtures that keep you in front of an owner who is NOT ready, for a year or for ten. Three ship with your account, already written: a 10-Year seller stay-in-touch, a 12-Month seller warm-up, and a tenant drip that follows a leaseholder until they are ready to buy.

All three ship switched off. Tag a contact to enroll them; nothing sends until you flip a switch.

Seller · 10-Year Stay-in-Touch30 touchesOFF
Seller · 12-Month Warm-Up18 touchesOFF
Tenant Nurture: Leasing to Buying25 touchesOFF
Written for you — edit any word of them
  1. 1

    A tag is the enrollmentTag a contact and they are in it. Pull the tag and they are out. There is no separate list to maintain — the tag IS the membership.

  2. 2

    They ship switched OFFNothing sends until you flip a switch. Read the emails, change any word you do not like, and turn one on when you are ready. They are yours to edit.

Communication

Every conversation that's landed.

Your inbox — emails and texts from your contacts, newest first. It's deliberately not in the left rail: replies reach you through the dashboard instead, so you work from your queue rather than sitting in an inbox all day. Every card that mentions a reply clicks straight into the thread.

Inboxin
Sandra Cole — email
Maria — text
Outboxout
LOI to seller
Tour confirm — 7th St
  1. 1

    How you get thereFrom the dashboard — a fresh reply in your Right Now queue, or a red "Waiting" row in Drift. Click either and it opens the conversation. You'll rarely go looking for the inbox itself.

  2. 2

    What you've sentThere's no separate outbox. One-to-many sends live under Marketing → Marketing Blasts, and anything you sent one person shows on their contact card, next to their calls and emails.

Referral Tree

Who you've made money because of.

A slide-out at the bottom of the rail. It rolls up your referral relationships into one tree — so the person who's sent you deals (and everyone they led to) is always one click away.

Referral Tree
Sandra Cole$84k rolled up
Maria Alvarez — buyer
Dev Patel — tenant
  1. 1

    Where it starts: the contact cardOpen any contact and there's a Referrals card. Set "Referred by" to whoever sent them to you. That one field is the whole input — nothing else to maintain.

  2. 2

    It goes deeper than one nameThe tree doesn't stop at who referred whom. If Dave sent you Maria, and Maria sent you Ken, and Ken brought the tenant who took the Camelback space — that's a branch four names deep, and Dave gets credit for the whole thing. Open the tree from a contact and you see everyone downstream of them.

  3. 3

    Why it's worth keeping currentIt rolls the money up the branch. So at a glance you can see that Dave — who has never done a deal with you himself — is quietly responsible for a chunk of your year. That's the person to take to lunch, and without this you'd never know.

Settings

Where you fine-tune CRE Fuel — and pick your options.

Everything that configures CRE Fuel lives here, grouped: Account (including Your Details — the name and market it signs your emails with), Goals & Targets, Team, Phone, Email, Integrations, and Customization (tags, custom fields, pipelines). It's also where your choices live — how email sends, what shows on caller ID, whether calls record. The next tab walks you through all of it.

Goals & Targets
Phone
Email
Integrations
Records (tags, fields, pipelines)
Advanced
  1. 1

    Integrations — where the Connector livesThe one piece in Settings worth finding. The CRE Fuel Connector is a free browser add-on that connects Mojo Dialer to CRE Fuel, so the contacts you flag in Mojo sync into your CRM automatically. It rides your own logged-in Mojo session, no extra password and no extra subscription. Don't use Mojo? You can skip it entirely.

  2. 2

    Goals & Targets, Phone, and EmailGoals & Targets is what your dashboard grades you against. Phone is your Twilio number, caller ID, and call recording. Email is whether messages send from CRE Fuel or out through your Outlook. All three are set once in the next tab and then mostly forgotten.

  3. 3

    Add your own fieldsUnder Customization → Custom Fields you can add anything CRE Fuel doesn't already track — and it shows up as a Your Fields card right on the contact, lead, or property. The fields the app itself depends on are locked so you can't break them by accident.

  4. 4

    You're in control of the optionsCRE Fuel has sensible defaults but rarely forces a choice: send email through CRE Fuel or your Outlook, show your cell or your Twilio number, leave call recording off or turn it on, text or don't. The Get connected tab spells each one out so nothing's a surprise.

  5. 5

    AdvancedFor the rare, deep settings CRE Fuel doesn't surface, Settings → Advanced drops you into the platform behind CRE Fuel. It's really for a developer, IT person, or coach. You'll almost never need it, but it's there.

Recents

One click back to whoever you were just working.

Up in the top bar, next to + New. Recents remembers the people you've been in — so you jump straight back instead of re-searching.

Recents
Recent & new
Maria Alvarez
Greenway HoldingsNew
Dev Patel
  1. 1

    Where you've beenThe last people you opened, newest first. Tap any one to drop right back into their card.

  2. 2

    New team addsWhen anyone on your team adds a contact, it shows here with a + — so a lead a teammate just added lands in your Recents too, not only theirs.

Mentions

Get tagged, get pinged.

The bell in the top bar. When a teammate @mentions you in a note on a contact, the bell badges and chimes — so nothing aimed at you slips by.

2
Mentions

Sam mentioned you on Maria Alvarez

Alex mentioned you on Greenway Holdings

  1. 1

    Tell it who you areFirst, open the profile menu (top-right) and pick who you are. That's how mentions know which notes are for you.

  2. 2

    @mention a teammateType @ in any contact note and pick a name. They get the ping; you get theirs.

  3. 3

    Jump straight thereClick a mention and it opens the exact contact and marks it read. “Mark all read” clears the badge; the speaker icon mutes the chime.

+ New

Add anything, from anywhere.

The + New button sits at the top-right of every screen. One click to start whatever you need, without leaving the page you're on.

New
New Contact
New Lead
Qualify a Buyer
Add Transaction
Log Checks
  1. 1

    What you can addNew Contact, a New Lead, Qualify a Buyer, Add Transaction (a closed deal or referral check), or Log Checks — all from the top-right, no matter what screen you're on.

  2. 2

    Snap a commission checkAdd Transaction is more than a form. Take a photo of a commission check and AI reads it — amount, who it's from, the deal it ties to. Drop in the closing docs (the commission worksheet + the lease or settlement) and AI also fills the property, client, your GCI, and who else was on the deal. It even handles a lease that pays in two halves and a referral check with almost no paperwork. No Connector needed — just the photo and the docs. Want the full walkthrough? Ask AI Fuel "how do I add a transaction?"

AI Fuel

Tap the mic. Tell it what you want.

This is the one that changes how you work. AI Fuel is the ✨ button at the top-right — it slides in over whatever page you're on, and you can TALK to it. Tap the mic and say what you want in the words you'd use out loud. It doesn't just answer you; it does the thing, shows you what it's about to do, and waits for your OK.

AI Fuel
Draft a follow-up to Maria
  1. 1

    Talk instead of typeTap the mic and speak. Walking out of a building, sitting in your truck, between calls — you don't have to stop and type.

  2. 2

    Add someone, hands-free"Add Maria Ruiz, 480-555-0134, maria@ruizholdings.com, tag her seller-hot." It builds the contact, phone, email and tags, and shows you the card before it saves.

  3. 3

    Pull any list you can describe"Who are my 90-day buyers?" "Show me everyone I haven't touched in six months." "Who owns industrial in Tempe?" If you can say it, it can build the list.

  4. 4

    Find the buyers for a buildingHand it a property and it matches it against your buyer book — who's actually in the market for this, at this size, at this price.

  5. 5

    Tell you who to call todayIt reads your book for the priority call list, the people going cold, and the sellers running hot — so the day is picked for you.

  6. 6

    Tag, task, and follow upAdd or pull a tag, set a task, tick one off. The small admin you keep meaning to do, done in one sentence.

  7. 7

    Draft the email or the text"Write Maria a follow-up about the Camelback offer." It drafts it in your voice with your signature, and you send it or change it.

  8. 8

    Explain the app itself"How do I set up the Connector?" "What's a starter offer?" It knows CRE Fuel, so you never have to go hunting for a manual.

Don't read about it — go talk to it

Open it, tap the mic, and say one of these out loud. It works on YOUR book, right now:

  • Who should I call today?
  • Who haven't I touched in six months?
  • Add Maria Ruiz, 480-555-0134, and tag her seller-hot.

That's the whole app. Come back here any time — there's nothing to finish. When you're ready, let's set it up.